The design approach opens the perimeter to allow maximum natural light into the building, which also provides optimising views of the neighbouring district from within. Switch-back escalators in the centre of the store act as a dramatic architectural feature, encouraging circulation between the two floors
A product gallery of white rectilinear display plinths welcomes customers upon arrival, centring around a cast concrete sales desk. The ground floor incorporates a prominently positioned ‘Orby’ cafe. Whilst consistent with the minimal aesthetic, the cafe adds a palette of cast concrete, perforated steel and timber furniture, complete with a full range of Carl Hansen dining chairs.
In contrast, the first floor – where high-quality residential furniture products are displayed – presents a richly atmospheric club feel, encouraging interaction with products at a more leisurely pace. The dark finish used for the ceiling introduces a low eye line, with timber floors softening the acoustics, warming the ambience and adding a more luxe domestic feel.