Building upon their successful partnership with KEF, which started with the design of the KEF Music Gallery Hong Kong, Conran and Partners have delivered the brand story in architectural and interior form tailored to KEF’s flagship presence in the European market. The KEF Music Gallery London is where guests can discover the magic of great sound and immerse themselves in unique high-fidelity experiences with KEF collaborators, partners and creators.
The starting point was to create a sophisticated, understated and contemporary environment with residential feel – as far away from traditional audio showrooms as possible. With an industrial yet refined palette of stainless steel, concrete, and light and dark oak, the overall interiors exude a raw yet inviting ambiance.
The Gallery on the ground floor is conceived as an urban oasis, featuring concrete floors, rendered walls and an engineered aluminium grid ceiling by Ceir. This space aims to welcome newcomers to the world of audio technology in a relaxed and inviting atmosphere, with the ultimate high-fidelity café by day and dynamic event space by night, as well as an intimate studio space, both designed to encourage exploration and engagement with KEF’s products with an imaginative year-round programme of collaborative activations, film screenings, exclusive live and recorded music sessions, talks and interactive experiences.
Descending into the lower ground floor, visitors are transported into a space tailored for audiophiles and connoisseurs seeking a deeper immersion into the world of audio technology. Refined timber wall panelling adorns the walls, adding warmth and sophistication to the space. Soft furnishings, carefully selected for their comfort and style, invite visitors to linger and explore.