Andaz
Conran and Partners worked on the hotel’s previous incarnation (the Great Eastern Hotel) in the late Nineties. Subsequently, Hyatt Hotel Group acquired the building and relaunched it as the very first Andaz-branded hotel. Since the opening of Andaz Liverpool Street, other hotels around the world have joined the Andaz collection, each with a completely distinct, lifestyle-focused, contextual identity that responds to its individual surroundings.
Nearly 20 years after the opening of the reimagined Great Eastern Hotel, the practice were appointed by Hyatt to return and help renovate the guest rooms in line with the current Andaz brand DNA. Conran and Partners explored the idea of ‘the City meets Shoreditch’ ensuring the end design told a story of these two places coming together.
The 267 guest rooms are all different and uniquely laid out. The practice therefore created an approach which allowed for a cohesive aesthetic, with standardised focal elements and artwork. From the City, inspiration was taken from formal tailoring, using pinstripe carpets, crisp detailing and classic tonal materiality. From Shoreditch – which has a long established artistic and avant-garde identity – the practice introduced edgier notes, including artworks and feature lighting.
Collaborating with local artist Sophie Mo, Conran and Partners used her illustrations to create bespoke headboards in the bedrooms and splashbacks in the bathrooms. The design feels contemporary, creating a modern lifestyle hotel that speaks of its location and provides a unique experience which reflects the hotel’s brand as much as the building’s heritage.
