FX Design Awards: Winner

Our design for KEF’s new London home has won the Retail category at the FX Awards 2025. 

 

Partners Tim Bowder-Ridger and Simon Kincaid accepted the award on behalf of the team. Congratulations to our project team and collaborators! 

 

The KEF Music Gallery in Fitzrovia was conceived as more than a showroom – it’s a place where sound, craft and atmosphere meet. By day its a cafe; by night it becomes an event venue for listening and performance. The street-facing Studio offers musicians an acoustically refined workspace, while the Ultimate Experience Room delivers KEF’s products in their purest form. 

“The result is a space that feels both uplifting and timeless in its design, it is one of a kind that connects not only with the building and its brand/product, but also with its community and its culture.”

– The judges said.