45 Mortimer Street
Conran and Partners designed an entrance experience for Wells & Moore at 45 Mortimer Street, in the heart of London Fitzrovia, that dilutes the boundaries between work and social, as well as those between workplace and hospitality.
Responding to the growing need for offices that are site-specific and culturally sensitive, Conran and Partners tapped into its extensive hotel design expertise to design a hospitality-influenced lobby that offers a meaningful and immersive experience to users and that can be used for events, work and social purposes. The project seeks to reconnect individuals and teams with their company culture, as well as with the surrounding. The result is a clubhouse-style lobby for the modern worker.
“Open spaces with cafes have dominated lobbies for two decades, but we are now witnessing the rise of break-out and meeting spaces where guests can be hosted without the visual, acoustic and corporate ‘noise’ of café culture. At 45 Mortimer Street, we dipped into hospitality design principles to create private and intimate spaces that promote collaborative and individual work.” Simon Kincaid, Partner
Conran and Partners crafted a series of flexible spaces using soft partitions to create semi-private areas for meetings or individual work. These include a cocooned lounge-like space with a mix of Italian and Scandinavian furniture and a roundtable meeting space. Sculptural pendants from Santa & Cole help define the spaces and create an intimate atmosphere.
The colour palette of greens and blues continues through the marble-framed wall openings behind the reception into a seating area that promotes individual and small teamwork with Moroso stools, Astep’s geometric wall lights and an ad-hoc planter with integrated seating.
Client: GPE
Location: London
Scope: Interior design
