Hotel Maximilian
Ploberger
 
 
Playful yet functional ‘poetic modernism’
Our redesign reinvents Maximilian as one of Prague’s most-established boutique hotels with a contemporary edge.
Photography by Matthias Aschauer
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Maximilian, which is situated on Haštalska Street – close to Prague’s Old Town Square, opened in 1995. The interiors were previously renovated in 2005 to a design by Czech architect Eva Jiricna.

Our refurbishment covers 71 guest rooms, plus the reconfiguration of existing ground-floor areas to create new public spaces including a café and bar, brasserie, library and events space with courtyard garden, alongside a full renovation of the existing basement spa.
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Our challenge was to open up and unify the spaces to create a coherent and engaging journey for guests and visitors. The redesign has seen the addition of a café and bar at the main entrance, which animates the building’s façade and engages with the adjacent streetscape. In addition, the ground-floor spaces have been reworked to include a brasserie within a new living-room hub at the heart of the hotel, providing social spaces for guests and visitors.
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The design approach for the hotel reflects the cultural and architectural heritage of the urban context, referencing Czech modernism and the progressive art movement influenced by famous avant-garde artist and architectural writer, Karel Teige. Teige developed a version of the modernist principle that was based on much softer elements than many of his peers, embracing texture and colour, as well as more playful elements which are represented in his many surreal collage works.
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A strong aspect of this poetic modernism has been retained, while creating a sense of place rooted in the city and the neighbourhood. This involved drawing upon the iconic colour palette of Prague’s architecture and local crafts – including weaving and glass-making – for the materiality of the design.
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Bold use of colour is the defining element of the design approach. Each area of the hotel is highlighted in a different shade, ranging from light green tones on entry, to pinks in the historic stairwells and a deep blue for the guest rooms. Overlaid are elements of local craft, made bespoke for the hotel, and a carefully curated selection of contemporary and classic furniture pieces in similar soft and colourful shades.
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The design approach incorporates quirky guest rooms with curved ceilings within the roof space to give them a contemporary yet warm residential feel.

Colour features very strongly in the rooms, combining a deep blue with softer highlights and warm oak joinery, textured glass, mirror and brass details. The bespoke headboards reference the local craft of basket weaving, while the artwork celebrates the Czech avant-garde movement, including photo-montages by Karel Teige.

Each room has a window bench seat – some looking out onto the church opposite – to offer guests a direct connection with the city.
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Hotel Maxmilian featured in ELLE Magazine
Awards
 
 
 
FX Awards
Hotel
 
2020
Hotel Maximilian
Shortlisted
 
 
Mixology Awards
Hotel Interiors
 
2020
Hotel Maximilian
Shortlisted
 
 
FRAME Awards
Hotel of the Year
 
2019
Hotel Maximilian
Longlisted
 
 
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