KEF Music Gallery
GP Acoustics
 
 
An experiential brand showcase
The KEF Music Gallery is indicative of an important shift in the retail world from the idea of a shop to an experiential brand showcase.
Photography by Luke Hayes
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Originally founded in the UK in the early 1960s, KEF is now a progressive and international company which combines innovative design and technology. The company turned to Conran and Partners to help pioneer a new retail concept to showcase the brand’s sound and style.
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The design of KEF’s Music Gallery in Hong Kong takes inspiration from the idea of a welcoming clubhouse. The entrance sets the tone, with its use of crafted and luxurious materials, such as Atlantic stone, brass and walnut for the joinery. This part of the gallery includes a coffee bar and also a listening station for sampling headphones and smaller products. A fantastic selection of vintage modernist furniture combined with contemporary pieces sets the scene and art features prominently on the walls throughout.

We sought to create a technically perfect acoustic setting and listening environment that looks effortless, so much of the layout was based on that challenge.
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At the heart of the music gallery we created a central listening room with the inviting atmosphere of a comfortable library. Here, bespoke joinery adds warmth and texture while the sliding doors, bookcases and books play a key role in the acoustic make-up of the space.

The gallery as a whole offers a gentle introduction to the brand and its products, in the context of providing a respite and sanctuary within the urban fabric of Hong Kong’s Central district.
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'We are offering an introduction to the brand and its ethos, as well as showcasing the products. What is important is ensuring that customers’ initial experiences are positive and memorable.'
 
Tim Bowder-Ridger | Principal, Conran and Partners
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