The Life
EMart, part of the Shinsegae group
Interiors
 
EMart, South Korea’s number one hypermarket retailer, recently unveiled their first home furnishing store. We were commissioned to create both store environment and brand identity.

The new homeware brand, known as “The Life”, will retail over 5,000 products thoroughly tailored to the Korean residential market and local lifestyle; from lighting, to living, to garden furniture and accessories.

The store is set to be fresh, experiential and inspiring with a fast product cycle to cater for a “trend-savvy” audience. With an increasingly self-driven attitude towards design and personal taste, The Life is offering “affordable luxuries” to the first time buyers’ market; allowing the customer to “build their home beautiful” at an attainable price.
 
A shop within a shop, The Life has its own identity to that of the wider EMart store and represents its core values; simplicity, sustainability, and approachability.

The 3,300sqm single-storey floor plan is chaptered methodically on a grid for easy department exploration. A central oak baffled ceiling is the store’s spine, and a sculptural interpretation of the bird’s nest, paralleled by wide and narrow ‘streets’ to allow for both quick purchasing and chance discovery.
 
Photography by Takuya Watanabe of Nacasa and Partners
EMart, South Korea’s number one hypermarket retailer, recently unveiled their first home furnishing store. We were commissioned to create both store environment and brand identity.

The new homeware brand, known as “The Life”, will retail over 5,000 products thoroughly tailored to the Korean residential market and local lifestyle; from lighting, to living, to garden furniture and accessories.

The store is set to be fresh, experiential and inspiring with a fast product cycle to cater for a “trend-savvy” audience. With an increasingly self-driven attitude towards design and personal taste, The Life is offering “affordable luxuries” to the first time buyers’ market; allowing the customer to “build their home beautiful” at an attainable price.
 
A shop within a shop, The Life has its own identity to that of the wider EMart store and represents its core values; simplicity, sustainability, and approachability.

The 3,300sqm single-storey floor plan is chaptered methodically on a grid for easy department exploration. A central oak baffled ceiling is the store’s spine, and a sculptural interpretation of the bird’s nest, paralleled by wide and narrow ‘streets’ to allow for both quick purchasing and chance discovery.
 
Photography by Takuya Watanabe of Nacasa and Partners
Awards
 
 
 
FX Award
Retail Space
 
2016
The Life
Shortlisted
 
 
International Design Excellence Awards
Retail Design
 
2016
The Life
Shortlisted
 
 
World Interior News Award
Retail Space
 
2016
The Life
Shortlisted
 
 
Design Week Awards
Retail Interiors
 
2016
The Life
Shortlisted
 
 
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