A triad of projects in the running for an SBID Award 2016
The SBID Award ceremony is this afternoon and we have three projects in the mix, including German Gymnasium for D&D London, Blake Tower for Redrow London and e-Mart ‘The Life’. Good luck to all the other finalists and see you at the ceremony this afternoon!
A view of the German Gymnasium interior, photographed by Marcus Peel.
German Gymnasium was originally constructed in 1864 for the German Gymnastic Society. We were commissioned to create a glamorous yet democratic contemporary European Grand Café and transform the Grade II-listed building into a unique destination. We worked closely with landlord Argent’s base build team and their architects Allies and Morrison to preserve the building’s core structure, whilst making necessary interventions to prepare it for its new life as a hospitality venue for our client D&D London.
This restaurant has been shortlisted in the ‘Restaurant Design’ category.
A view of Blake Towers’ marketing suite, photographed by Richard John Seymour.
Conran and Partners have been appointed by housing developer Redrow London to revive Blake Tower, an iconic Grade II listed building in one of London’s most architecturally significant areas; the Barbican estate. The 17-storey former youth hostel, will be converted into 74 apartments comprising a mix of one, two and three bedrooms, studios and two penthouses. The theme of “Modern Heritage” inspired the project; sensitively drawing on the area’s rich history and cultural spirit. The iconic curve as seen in the Barbican’s unique balustrades are subtly woven into the design details.
This project has been shortlisted in the ‘Show Flats and Developments’ category.
e-Mart ‘The Life’, photographed by Nacasa and Partners
EMart, South Korea’s number one hypermarket retailer, recently unveiled their first home furnishing store. We were commissioned to create both store environment and brand identity. The new homeware brand, known as “The Life”, will retail over 5,000 products thoroughly tailored to the Korean residential market and local lifestyle; from lighting, to living, to garden furniture and accessories. The store is set to be fresh, experiential and inspiring with a fast product cycle to cater for a “trend-savvy” audience. A shop within a shop, The Life has its own identity to that of the wider EMart store and represents its core values; simplicity, sustainability, and approachability.
This project has been shortlisted in the ‘Retail Design’ category.