On Cloud Nine
The Independent Hotel Show
Interiors
 
‘On cloud nine’ was both a hospitality lounge and an interactive art installation. Created over two days at the 2013 Independent Hotel Show, we translated an emotional feeling into a physical space. We wanted visitors to feel as if they were ‘on cloud nine’… literally, so we created a giant, interactive cloud, and invited them to play with it.

A blue-white gradient around the edge of the space created a limitless horizon, and the whole area was bathed in a white glow. Comfortable wingback chairs, cushions, and a steady supply of featherlight refreshments – fluffy meringues and jasmine flower tea completed the immersive experience.
 
The cloud itself was made from one million meters of cotton hung from the ceiling and cut into a billowing canopy – absorbing the show’s noise and bustle and creating a haven of calm. Visitors were furnished with fetching, gradient-printed tote bags, allowing them to take the feeling of being on cloud nine with them.
 
Photography by Jake Banfield and Conran and Partners
‘On cloud nine’ was both a hospitality lounge and an interactive art installation. Created over two days at the 2013 Independent Hotel Show, we translated an emotional feeling into a physical space. We wanted visitors to feel as if they were ‘on cloud nine’… literally, so we created a giant, interactive cloud, and invited them to play with it.

A blue-white gradient around the edge of the space created a limitless horizon, and the whole area was bathed in a white glow. Comfortable wingback chairs, cushions, and a steady supply of featherlight refreshments – fluffy meringues and jasmine flower tea completed the immersive experience.
 
The cloud itself was made from one million meters of cotton hung from the ceiling and cut into a billowing canopy – absorbing the show’s noise and bustle and creating a haven of calm. Visitors were furnished with fetching, gradient-printed tote bags, allowing them to take the feeling of being on cloud nine with them.
 
Photography by Jake Banfield and Conran and Partners
 
speech mark grey
Londoners are no strangers to clouds, but thanks to Conran and Partners, they recently got to experience them in a whole new way.
 
 
 
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