Regent Street Windows Project
RIBA / Brooks Brothers
Interiors
 
We collaborated with America’s oldest apparel retailer, Brooks Brothers, in the RIBA Regent Street Window Project 2015. Now in its sixth year, the project unites 13 flagship retailers with a like-minded RIBA practice to create 13 engaging window displays. With each retailer setting a unique brief and budget, the outcome is a wonderfully energetic public exhibition seen by over three million people during the London Design Festival.

Our design concept was inspired by the button-down collar; an icon of men’s fashion which Brook’s Brothers invented after watching a game of British Polo in 1896.

Upon visiting their London store, we were also influenced by their charming array of collars on display which evoked images of birds in flight created by photography pioneers such as Eadweard Muybridge and Étienne Jules Marey.
 
Our installation became a flock of white collars captured mid-flight with a single gold button-down leading the formation.

We explored various materials and craft techniques to form the collars before working with London-based ceramicist Billy Lloyd, who was able to sculpt, stretch and sensitively personalise each collar into its own dynamic form; making each collar different and reiterating the concept of birds in flight.
 
Photography by Conran and Partners, Liam Clarke and Billy Lloyd
We collaborated with America’s oldest apparel retailer, Brooks Brothers, in the RIBA Regent Street Window Project 2015. Now in its sixth year, the project unites 13 flagship retailers with a like-minded RIBA practice to create 13 engaging window displays. With each retailer setting a unique brief and budget, the outcome is a wonderfully energetic public exhibition seen by over three million people during the London Design Festival.

Our design concept was inspired by the button-down collar; an icon of men’s fashion which Brook’s Brothers invented after watching a game of British Polo in 1896.

Upon visiting their London store, we were also influenced by their charming array of collars on display which evoked images of birds in flight created by photography pioneers such as Eadweard Muybridge and Étienne Jules Marey.
 
Our installation became a flock of white collars captured mid-flight with a single gold button-down leading the formation.

We explored various materials and craft techniques to form the collars before working with London-based ceramicist Billy Lloyd, who was able to sculpt, stretch and sensitively personalise each collar into its own dynamic form; making each collar different and reiterating the concept of birds in flight.
 
Photography by Conran and Partners, Liam Clarke and Billy Lloyd
 
speech mark grey
Working much like a tailor would, I made templates and patterns to cut the individual pieces of porcelain. The clay was then pressed between two sheets of canvas to achieve a fine woven texture and the curved shapes express the plasticity of the porcelain. By leaving the surface unglazed, the ceramic collars appear light and ethereal, creating a sense of theatre upon the streets of London.
 
Billy Lloyd, Ceramicist
 
 
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