Blake Tower Marketing Suite
Redrow London
Interiors
 
Known as the Barbican’s “fourth tower”, housing developer Redrow London are reviving what was once a YMCA youth hostel into 74 apartments. Conran and Partners contemporary design plays homage to the building’s original architectural anatomy, respecting and expressing its brutalist forms and 1960s materiality.

The marketing suite, which includes a sales area, media facility and show apartment, has been strategically located in a nearby building within the Barbican estate to generate excitement amongst existing local residents. This forms a major part of the sales strategy and long-term prosperity of the new development.
 
The interior of the marketing suite and show apartment has been meticulously designed and built to reveal the refined detailing and high quality craftsmanship of the new development. We worked closely with a concrete specialist to recreate pick-hammered concrete walls to showcase how it will feel to live in Blake Tower.

A soft approach was taken to the layout, functionality and detailing to create a generous yet domestic feel within the sales area that complimented the design attitude to the overall development.
 
Photography by Richard John Seymour
Known as the Barbican’s “fourth tower”, housing developer Redrow London are reviving what was once a YMCA youth hostel into 74 apartments. Conran and Partners contemporary design plays homage to the building’s original architectural anatomy, respecting and expressing its brutalist forms and 1960s materiality.

The marketing suite, which includes a sales area, media facility and show apartment, has been strategically located in a nearby building within the Barbican estate to generate excitement amongst existing local residents. This forms a major part of the sales strategy and long-term prosperity of the new development.
 
The interior of the marketing suite and show apartment has been meticulously designed and built to reveal the refined detailing and high quality craftsmanship of the new development. We worked closely with a concrete specialist to recreate pick-hammered concrete walls to showcase how it will feel to live in Blake Tower.

A soft approach was taken to the layout, functionality and detailing to create a generous yet domestic feel within the sales area that complimented the design attitude to the overall development.
 
Photography by Richard John Seymour
 
 
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