Trace
British Ceramic Tile
Interiors
 
Trace is a collection of structured tiles that we designed for British Ceramic Tile, a truly British collaboration. Three dimensional pattern is used to manipulate light, creating an ever-changing look throughout the day, while a soft and contemporary colour palette creates a soothing and sensual backdrop.

The collection is inspired by the archetypes of nature, brought to life through touch, light and movement, and is made up of three distinct design families. 'Fractal' cleverly refracts light through iterative structured geometric forms, 'Linea' is crafted from natural flows and grooves taken from organic shapes, and 'Tactile' combines geometric structure with an unexpected irregular relief.
 
As well as the tiles themselves, we developed a holistic brand for the collection, from brand architecture, naming and logo creation to photographic style and packaging design. The look is simple yet bold and contemporary, fit for modern life.

Specialist packaging features die-cut apertures referencing the various symbols, and allows customers to reach out and touch the tiles’ surfaces.

You can purchase the tiles directly from British Ceramic Tile.
Trace is a collection of structured tiles that we designed for British Ceramic Tile, a truly British collaboration. Three dimensional pattern is used to manipulate light, creating an ever-changing look throughout the day, while a soft and contemporary colour palette creates a soothing and sensual backdrop.

The collection is inspired by the archetypes of nature, brought to life through touch, light and movement, and is made up of three distinct design families. 'Fractal' cleverly refracts light through iterative structured geometric forms, 'Linea' is crafted from natural flows and grooves taken from organic shapes, and 'Tactile' combines geometric structure with an unexpected irregular relief.
 
As well as the tiles themselves, we developed a holistic brand for the collection, from brand architecture, naming and logo creation to photographic style and packaging design. The look is simple yet bold and contemporary, fit for modern life.

Specialist packaging features die-cut apertures referencing the various symbols, and allows customers to reach out and touch the tiles’ surfaces.

You can purchase the tiles directly from British Ceramic Tile.
 
speech mark grey
Three dimensional pattern is used to manipulate light, creating an ever-changing look throughout the day, while a soft and contemporary colour palette creates a soothing and sensual backdrop.
 
 
 
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