Centre Point Mobile Marketing Suite
Almacantar
Industrial Design
 
We were asked to create a bespoke mobile marketing experience for the Centre Point project in the heart of London. The aim was to convey the building’s essence, extraordinary history and eclectic brand, on the go. We set out to create a product that felt as if it was a part of the building, but that could be taken away by the user.

The resulting physical object needed to contain an elegant model of the development, an iPad with augmented reality application, and a special gift in the form of a hand-crafted oak card holder with a sprung timber mechanism.
 
The case is made from a lightweight carbon fibre composite in order to comply with cabin luggage restrictions, and coated with an automotive paint finish in a colour we developed specifically for this project.

The modern angular forms, which echo the façade of the building itself, are complemented by traditional suitcase components such as classic metal latches and leather handles to reflect the contemporary transformation of a sixties icon.
We were asked to create a bespoke mobile marketing experience for the Centre Point project in the heart of London. The aim was to convey the building’s essence, extraordinary history and eclectic brand, on the go. We set out to create a product that felt as if it was a part of the building, but that could be taken away by the user.

The resulting physical object needed to contain an elegant model of the development, an iPad with augmented reality application, and a special gift in the form of a hand-crafted oak card holder with a sprung timber mechanism.
 
The case is made from a lightweight carbon fibre composite in order to comply with cabin luggage restrictions, and coated with an automotive paint finish in a colour we developed specifically for this project.

The modern angular forms, which echo the façade of the building itself, are complemented by traditional suitcase components such as classic metal latches and leather handles to reflect the contemporary transformation of a sixties icon.
 
speech mark grey
The aim was to convey Centre Point's essence, extraordinary history and eclectic brand.
 
 
 
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